Financial Performance Assessment by Using Profitability and Marketing Indicators - Case Study in Iraq Market for Stock Exchange

Abstract

The present paper deals with the financial performance assessment of a sample of shareholder company in the light of two dimensions , namely , profitability and marketing according to a number of common financial indicators and then to what extent these companies are successful in achieving the balance between the two aforementioned dimentions since they stand for basic aims that should be achieved to lift the financial performance level of these companies . The current research paper aims at stating the financial performance in both profitability a marketing indicators of these companies that are listed under AL – Iraq market for stock exchange and revealing the important role played by these companies and analyzing the level of profitability and marketing and to what extent the followed procedures are much more effective to maximize the profits. the paper also attempts to come to scientific and practical results that may help the financial decision – maker in these companies to figure out the nature of relationship between performance assessment and profitability and marketing indicators. The current research paper has been carried out on a sample of a number of a companies amounting to 20 Iraqi companies listed under Al – Iraq market for stock Exchange. The current research paper comes to a number of conclusions and recommendations. Chief of them are as follows : Instability of the external environment associated with economical environment of these companies under study led to crucial fluctuations in its profitability that may lead to loss or bank rupuey.The most important recommendations the paper has come to is that companies should provide internal control system to evaluate financial assessment and to check and evaluate This system regularily (monthly – quarterly to make sure of performance effectiveness ad suitability) .