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2023. The Impact of Humor Marketing in Achieving Customer Happiness: An Analytical Study of A Sample of Employees of Three Electrical Appliances Trading Companies (Balsan, Al-Hafdh and Shinon). Journal of Al-Rafidain University College For Sciences ( Print ISSN: 1681-6870 ,Online ISSN: 2790-2293 ). 53, 1 (Aug. 2023), 231–249. DOI:https://doi.org/10.55562/jrucs.v53i1.570.