“Human Capital and Its Role in Customer Retention - Applied Research in Asia Cell Company for Communication”. Journal of Al-Rafidain University College For Sciences ( Print ISSN: 1681-6870 ,Online ISSN: 2790-2293 ), vol. 50, no. 3, Jan. 2022, pp. 138-50, https://doi.org/10.55562/jrucs.v50i3.508.