The Role of Marketing Ethics in Achieving Social Responsibility - An Exploratory Study of a Sample of Malls Clients in Baghdad

Abstract

Business Organizations have begun to understand the importance of keeping their good reputation in the business environment through performing ethical marketing activities, and bearing the social responsibility in order to enhance their good's image in the mind of customers. Furthermore maintain their abilities in retaining the current customers, acquiring new ones, and building a lasting and profitable relationship with them. This research investigates the concept of marketing ethics and social responsibility through a sample survey of clients in Baghdad for the purpose of analyzing ethical and immoral behaviors of marketers and discussing the extent to which companies operating in the mall apply; marketing ethics codes, which are guiding principles that marketers can use to develop performance of their organizations. The results showed a correlation between the dimensions of marketing ethics and social responsibility, with the exception of the pricing strategy. The most important conclusion was the inadequacy of the pricing policies of companies, and thus their weak contribution to the achievement of social responsibility. While the most important recommendations were that companies should review their pricing policies, which contributes to their social responsibility in society.